Join the Well Adjusted Campaign

Make Your Website Well Adjusted

Recent research by the Disability Rights Commission found that 81% of UK websites are inaccessible and that designers would welcome clear guidance.

The aim of the campaign is to define and promote the top ten reasonable adjustments that will help to make all marketing and communication accessible. Patoss supports the Well Adjusted Campaign. We want to encourage and assist organisations and companies to comply with the law and to meet the needs of their customers, colleagues and community.

Here are the proposed top ten reasonable adjustments. Can you help us to further refine and define them? Will you adopt these into your marketing and communication guidelines? Will you give your support to promoting good practice?

No 1. Shape and Size

• Is it big enough and legible?
• Does it meet BDA or RNIB Style Guidelines.

No 2. Sense

• Is it Plain English?

No 3. Navigation

• Can I find my way around with or without physical or hidden difficulties like dyslexia?
• Is it W3C Approved?

No 4. Design

• Is it a great design or does it confuse your stakeholders - have you asked?
• Does it offer BDA colour and contrast options?

No 5. Appearance

• Does it ‘move’ on the page if you have dyslexia or visual stress?
• Do you lose it on the page with distracting messages and extraneous information if you have ADHD or sight issues?

No 6. Sound

• If you can’t read easily or at all can you listen to it?
• Is it speech enabled or does it have a ‘Talk-bar’ audio reader?

No 7. Definition

• Is there access to a dictionary, thesaurus (for those who need alternatives not a definition), jargon guide, acronym guide or do you get ‘oops’ if you are searching for a word on a website?

No 8. Language

• In a world of multiple languages are you making the effort to translate written and aural language for large sections of your customers and staff?
• Does it pass the foreign language translation guidelines? Less than 5% of the Fortune 500 Companies pass by using Spanish alternative text.

No 9. Right to Reply

• What about writing and responding when faced with communication difficulties?
• Can people reply or comment or fill in forms easily?

No 10. The 4 New P’s

• Do you have organisational Policies, Programmes, Practices and research Panels for your hidden differences stakeholders?
• Would you like to have the right senior people trained to meet the above Top 10 Reasonable Adjustments?

How well adjusted is your company or organization? Visit www.2080partners.com and take the test.